Search Results for rhetoric

We’ve long stopped referring to the Internet as “the information superhighway,” but there was a reason for the metaphor. Back in the 1990s, when the phrase gained popularity, it worked because a highway is fast, and online life offered access to information—and later shopping, services, and socialization—at previously unthinkable levels of speed and convenience. The irony of “information superhighway” as… read more

Last week Facebook “tweaked its algorithm” again. The latest update promises to show users links that people spend more time reading, which might be a good thing for media outlets like this one. Another update, this one purely hypothetical, concerns the company’s hypothetical ability to affect the outcome of elections by altering its news feed—to prevent a President Trump, for… read more

In his 1996 book Infinite Jest, the late American writer David Foster Wallace imagined a near future in which corporations could sponsor the calendar. Instead of counting up from the birth of Christ, the Organization of North American Nations (O.N.A.N.) develops a “revenue enhancing subsidized time.” Year of the Whopper. Year of Dairy Products from the American Heartland. Year of the… read more

Get $100 off the iPad Air 2 at Best Buy. Save $50 on the Xbox One Gears of War Bundle plus get a $60 Target Gift Card. At Walmart, one can buy a Samsung Smart HDTV for under $200. Under $200! These are the marks of Black Friday, the annual bacchanal for consumer excess. And excess, it is normally thought,… read more

I am on an airplane reading Michael W. Clune’s Gamelife, a memoir about growing up playing computer games in the 1980s. I’ve just finished eating the smoked salmon and kiwi on the “fruit plate” I was offered by the flight attendant but had initially declined. Just like I had declined to review Gamelife for this publication, initially. For reasons, too. Michael… read more

In the mid-1980s, the easiest way to check out the latest computer games was to go to a bookstore in the mall. Past the John Grisham and the bargain history books in the B. Dalton Bookseller, you’d find Software Etc., a small island of boxes amidst bound volumes, and a few computers on which to play the latest releases. It… read more

If you like to lunch on two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, you’d better act fast: McDonald’s has announced plans to phase out the Big Mac. Okay, not really. But social media ate up the news of its axing, published by the satirical site Daily Buzz Live at the end of last… read more

If you use Twitter, you’ve probably encountered the “subtweet,” a technique we defined last year in The Atlantic as “the practice of talking about someone without referencing them explicitly.” Alexis Madrigal exemplified subtweeting like this: So, “@alexismadrigal is a jerk” is one thing, but “Alexis Madrigal is a jerk” is a subtweet. It was a lesson distilled from the sociologist… read more

It’s hard to turn around in video game circles without hearing someone proclaim that “games are the dominant medium of the 21st century.” Deus Ex and Epic Mickeydesigner Warren Spector has a lecture built around the idea. The author Tom Chatfield devoted the subtitle of his book Fun, Inc to the concept. Journey composer Austin Wintory’s uttered the quip in an interview. Film critics writing about recent documentaries about games have even let… read more