Binky is an app that does everything an app is expected to do. It’s got posts. It’s got likes. It’s got comments. It’s got the infinitely scrolling timeline found in all social apps, from Facebook to Twitter, Instagram to Snapchat.
I open it and start scrolling. Images of people, foods, and objects appear on and then vanish off the screen. Solar cooker. B.F. Skinner. Shoes. Marmalade. Sports Bra. Michael Jackson. Ganesha. Aurora Borealis. These are “binks,” the name for posts on Binky.
I can “like” a bink by tapping a star, which unleashes an affirming explosion. I can “re-bink” binks, too. I can swipe left to judge them unsavory, Tinder-style, and I can swipe right to signal approval. I am a binker, and I am binking.
There’s just one catch: None of it is real. Binky is a ruse, a Potemkin-Village social network with no people, where the content is fake and feedback disappears into the void. And it might be exactly the thing that smartphone users want—and even need.