This is what it really looks like to “change the world.”
Apple, a company founded 42 years ago in a Santa Clara Valley garage to make personal computers, is now worth $1 trillion. It becomes the first American company to achieve that feat. A trillion is an unimaginably big number no matter what you’re counting—but especially when it’s money. It’s the kind of number usually reserved for measures of aggregated national… read more
The company’s slick, wireless earbuds work great, but they foreshadow startling changes to the social fabric.
The moment I put the Apple AirPods in my ears, I feel like I’ve already dropped them in the toilet. They are so small and slippery. The mere act of removing these precious, wireless ear buds from their lozenge-shaped case makes them feel like a futuristic cure to unknown ills. I am late to adopt them, so I indulge a… read more
The company’s new iPhone and retail “town centers” presage a future of Apple as global infrastructure—one that may already have arrived.
For two decades now, Apple has been fighting a battle between attention and disregard. In 1997, when Steve Jobs returned as interim CEO, the company was a struggling maker of personal computers with limited market share. Then came the iMac, a Mac computer people finally wanted to own again. Then the iPod, which transformed the company into a maker of… read more
The company’s new “spaceship” headquarters shows how its beauty has always been skin deep.
Apple has great design is the biggest myth in technology today. The latest victim of this ideology comes in the form a remarkable report on the late Steve Jobs’s final project, still in production: a new, $5 billion Cupertino headquarters for Apple Inc. Writing for Reuters, Julia Love outlines the campus’s “astonishing attention to detail.” Vents and pipes remain obscured… read more
The company’s controversial design choices make it hard to imagine the alternatives they preclude.
“Our lightest product ever,” the page announces. Lithe and sleek like all Apple’s wares, the Apple Plug is a small, aluminum stopper meant to seal up the “archaic headphone connector” in your iPhone 6 or 6s. Machine-rounded at the end to match the device’s curve, it comes in gold, rose gold, and space gray to match every iPhone finish. Once… read more
I use Apple Mail instead of competing products like Microsoft Entourage or Google Gmail. I don’t use Entourage because I try not to use Microsoft products if I can help it, not just as conscientious objection but also because they are bloated. I refuse to use Gmail because I try not to use Google products if I can help it,… read more
Free software to make Aperture understand your M8, and to automate imports
Download for Mac OS X 152 kb – Mac OS X 10.4+ Apple Aperture is a digital photography post-production tool for Mac. Apple bills it as a professional-grade product on par with Final Cut for video or Logic Pro for audio. Digital camera technology advances quickly, espeically at the high end of the market where Aperture is supposed to complete.… read more
Why can it feel like there’s never enough time in a day, and why are so many of us conditioned to believe that being more productive makes us better people? On How to Keep Time, co-hosts Becca Rashid and the Atlantic contributing writer Ian Bogost talk with social scientists, authors, philosophers, and theoretical physicists to learn more about time and… read more
Apple, Amazon, and Super Micro have all denied the veracity of a report on Chinese hardware hacking. No matter the outcome, the results could inflame an already raw trade relationship for high tech between the U.S. and China.
It’s easy to forget in the app era, but Silicon Valley got its name from microchips. The generation that transformed orchards into Oracle did so by manufacturing electronic circuits that encrust “chips” of a semiconductor material, usually made of silicon. In the fertile purlicue south of San Francisco, the foundations of the electronic revolution were invented, designed, and manufactured. Shockley… read more
Apple’s latest designs mark the end of casual, one-handed smartphone use. Instead, the device is meant to occupy more of your attention, more of the time.
“Big news,” Apple’s website reads today, in text set over a photo of the new smartphone models the company just announced. Two big iPhones display what look like gaseous planets. Big ones, like Jupiter, but maybe bigger than that, even. These phones are big. Big money, for one thing—almost $1,500 for the top-of-the-line. But more than that, big screens. The… read more