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Google Car for Sale: Slightly Underequipped

Google will have to contend with the West's unique understanding of cuteness for its autonomous car to be accepted.

The Google Car prototype sure is cute. And as Megan Garber already explained on these pages, it’s cute because it hopes to convey familiarity and comfort while eschewing “creepiness,” that scourge of technology that arises when it seems out of place, over the line. Garber rightly connects the Google Car’s cuteness to Japanese kawaii culture. Japanese cuteness produces a sense of protection and innocence that appeals… read more

What Is ‘Evil’ to Google?

Speculations on the company's contribution to moral philosophy

Last week, another distasteful use of your personal information by Google came to light: The company plans to attach your name and likeness to advertisements delivered across its products without your permission. As happens every time the search giant does something unseemly, Google's plan to turn its users into unwitting endorsers has inspired a new round of jabs at Google's… read more

Google Zombie: The Glass Wearers of Tomorrow

The best metaphor for Google Glass? Not jerks or junkies, but the living dead.

Since the unveiling of Google Glass, the tech giant’s new wearable computing device, a common nickname for its wearers has arisen among skeptics and critics: Glassholes. It’s a charming portmanteau that satisfies an immediate desire to shun this weird new contraption. And the term fits, to some extent. As a strangely popular trend in books on assholes has helped us… read more

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Future Ennui

As we march onwards towards wearables and alerts on our wrists, we're no longer shocked by technological progress, but rather exhausted by it.

It’s been seven years since the first launch of the iPhone. Before that, smartphones were a curiosity, mostly an affectation of would-be executives—Blackberry and Treo and so forth. Not even a decade ago, they were wild and feral. Today, smartphones are fully domesticated. Tigers made kittens, which we now pet ceaselessly. Over two-thirds of Americans own them, and they have… read more

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Swing Copters: The Randomness of the Universe, Captured in Pixels

The creator of Flappy Bird is back with a game offering the sublime agony that comes with mastering a craft—and still failing.

Many of the highest-performing professional athletes are also the most superstitious. Serena Williams bounces the tennis ball five time before her first serve, twice before the second. Michael Jordan wore his University of North Carolina basketball shorts under his Chicago Bulls uniform. Baseball hall of famer Wade Boggs bore a bounty of superstitions. Among them: He ate chicken before each… read more

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The Blue Shell and its Discontents

“The Blue Shell is everything that’s wrong with America.” Ok, nobody said that, but you can imagine someone having done. The Blue Shell steals progress from a rightfully earned win on behalf of the lazy and the incompetent. The Blue Shell wrests spoils from leaders’ fingers just as they reach for the laurel. The Blue Shell is the cruel tax… read more

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What Do We Save When We Save the Internet?

We cannot champion Network Neutrality without admitting that the Internet is no Utopia.

Think about regret as if it were sin. Some regrets are mild, but acute. The regret associated with choosing the wrong supermarket checkout lane, or buying an outfit that you notice goes on sale the next week—these seem woeful. They chafe, but their pains are pin pricks that soon subside. These are venial regrets. Regret is more severe when it steeps… read more

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The Future of Luxury: Avoiding People

Services like Silvercar, Uber, and pay-to-play airline VIP programs help keep the new aristocracy away from the rabble

When I power on my phone upon landing at LAX, a text message is already waiting for me: “Hi Ian, Silvercar here! We have your res at 1:00pm today. Let’s roll!” Silvercar rents a fleet of silver Audi A4s at airports in Austin, Dallas, Los Angeles, and San Francisco. A slogan speaks plainly on the company’s behalf: “car rental that doesn’t… read more

“Science”

Response to the 2014 Edge Question: What Scientific Idea is ready for retirement?

“No topic is left unexplored,” reads the jacket blurb of The Science of Orgasm, a 2006 book by an endocrinologist, a neuroscientist, and a “sexologist.” A list of topics covered includes the genital-brain connection and how the brain produces orgasms. The result, promises the jacket blurb, “illuminates the hows, whats, and wherefores of orgasm.” Its virtues or faults notwithstanding, The… read more

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Hyperemployment

or the Exhausting Work of the Technology User

In 1930, the economist John Maynard Keynes famously argued that by the time a century had passed, developed societies would be able to replace work with leisure thanks to widespread wealth and surplus. “We shall do more things for ourselves than is usual with the rich to-day,” he wrote, “only too glad to have small duties and tasks and routines.” Eighty years… read more