Europe’s Smack to Google May Only Be the Beginning

The European Commission’s record-breaking fines for Google foreshadow a larger regulatory invasion of the U.S. technology industry.

On Wednesday, the European Union brought down an antitrust fine of 4.34 billion euros—or about $5.06 billion—against Google, for anticompetitive practices related to Android, the company’s mobile operating system. It’s the European Commission’s largest antitrust fine ever, topping the previous record of 2.42 billion euros—which was also levied against Google, just last year, for abuses of its search-engine dominance. At… read more

A Googler’s Would-Be Manifesto Reveals Tech’s Rotten Core

Office culture is only part of the problem.

An anonymous Google software engineer’s 10-page fulmination against workplace diversity was leaked from internal company communications systems, including an internal version of Google+, the company’s social network, and another service that Gizmodo, which published the full memo, called an “internal meme network.” “I’m simply stating that the distribution of preferences and abilities of men and women differ in part due… read more

For Google, Everything Is a Popularity Contest

The limits of the search giant's philosophy

When I saw that Google had introduced a “Classic Papers” section of Google Scholar, its search tool for academic journals, I couldn’t help but stroke my chin professorially. What would make a paper a classic, especially for the search giant? In a blog post introducing the feature, Google software engineer Sean Henderson explains the company’s rationale. While some articles gain… read more

Google Car for Sale: Slightly Underequipped

Google will have to contend with the West's unique understanding of cuteness for its autonomous car to be accepted.

The Google Car prototype sure is cute. And as Megan Garber already explained on these pages, it’s cute because it hopes to convey familiarity and comfort while eschewing “creepiness,” that scourge of technology that arises when it seems out of place, over the line. Garber rightly connects the Google Car’s cuteness to Japanese kawaii culture. Japanese cuteness produces a sense of protection and innocence that appeals… read more

What Is ‘Evil’ to Google?

Speculations on the company's contribution to moral philosophy

Last week, another distasteful use of your personal information by Google came to light: The company plans to attach your name and likeness to advertisements delivered across its products without your permission. As happens every time the search giant does something unseemly, Google's plan to turn its users into unwitting endorsers has inspired a new round of jabs at Google's… read more

Google Zombie: The Glass Wearers of Tomorrow

The best metaphor for Google Glass? Not jerks or junkies, but the living dead.

Since the unveiling of Google Glass, the tech giant’s new wearable computing device, a common nickname for its wearers has arisen among skeptics and critics: Glassholes. It’s a charming portmanteau that satisfies an immediate desire to shun this weird new contraption. And the term fits, to some extent. As a strangely popular trend in books on assholes has helped us… read more

Introducing: How to Keep Time

Why can it feel like there’s never enough time in a day, and why are so many of us conditioned to believe that being more productive makes us better people? On How to Keep Time, co-hosts Becca Rashid and the Atlantic contributing writer Ian Bogost talk with social scientists, authors, philosophers, and theoretical physicists to learn more about time and… read more

How Starbucks Perfected Autumn

I drink the Pumpkin Spice Latte to commune with autumn. Not first for its taste, warmth or color, though also for those things. I order pumpkin spice to fuse my body with the leaves, the crisp air, the gentle reminders of death, and all the other trappings of fall. Twenty years ago this month, Starbucks brought this flavor to the… read more

My Books Were Used to Train Meta’s Generative AI. Good.

When The Atlantic revealed last month that tens of thousands of books published in the past 20 years had been used without permission to train Meta’s AI language model, well-known authors were outraged, calling it a “smoking gun” for mega-corporate misbehavior. Now that the magazine has put out a searchable database of affected books, the outrage is redoubled: “I would… read more

Feeling Herd

At high noon on an early-spring day in 2017, six steers doomed to die escaped their slaughterhouse and stormed the streets of my city. The escape became a nuisance, then a scene, then a phenomenon. “Man, it was crazy!” one onlooker told the local alt-weekly. “I mean, it was fucking bulls running through the city of St. Louis!” What seemed… read more

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