More Evidence Cars Will Never Be Sexy Again

Apple’s rumored takeover of McLaren is a symbolic final breath in the life of automotive desire.

The automobile has become the enemy of progress. It’s an unlikely outcome, from the vantage point of the 20th century. Not that long ago, cars were still unequivocal symbols of personal power—especially in America, where basic mobility is often impossible without one. But now cars are increasingly uncool. For one part, they’re a major source of carbon emissions, and thereby… read more

Facebook Is Not a Technology Company

Neither are Google nor Amazon. Here’s why that matters.

At the close of trading this Monday, the top five global companies by market capitalization were all U.S. tech companies: Apple, Alphabet (formerly Google), Microsoft, Amazon, and Facebook. Bloomberg, which reported on the apparent milestone, insisted that this “tech sweep” is unprecedented, even during the dot-com boom. Back in 2011, for example, Exxon and Shell held two of the top… read more

The Tragedy of Pokémon Go

What it takes for good ideas to attract money.

Summer, 2001. Players install the boxed, retail software for an Electronic Arts game called Majestic. After signing up, the game sends players messages by phone, email, AIM, BlackBerry, and even fax—shards of a paranoia fiction story that plays out in real-time. The title goes on hiatus after the September 11 attacks—this was not the year for fourth-wall-breaking paranoia fiction entertainment. It… read more

Ulysses and the Lie of Technological Progress

How a broken Twitter adaption of James Joyce’s novel reveals the secret of Bloomsday

Today is Bloomsday, a folk holiday adopted to celebrate the life and work of the Irish writer James Joyce, in particular his 1922 novel Ulysses. The name derives from the book’s protagonist, Leopold Bloom, one of the Dubliners the book follows through the day of June 16, 1904. First celebrated mere years after the novel’s publication, Bloomsday festivities have been… read more

Elegy for the Capital-I Internet

It’s silly to capitalize it, but doing so gave the global network a needed sense of awe and terror

We’ve long stopped referring to the Internet as “the information superhighway,” but there was a reason for the metaphor. Back in the 1990s, when the phrase gained popularity, it worked because a highway is fast, and online life offered access to information—and later shopping, services, and socialization—at previously unthinkable levels of speed and convenience. The irony of “information superhighway” as… read more

The Future of Writing Looks Like the Past

The Freewrite, a “smart typewriter,” wants to liberate writers from their computers.

These days, I write with my fingertips. We all do. And so, anything that changes that sensation stands out. Today, instead of chiclet keys on an Apple laptop, I am clacking at the white, mechanical keys of the Freewrite, a “smart typewriter” made by Astrohaus. It’s the latest and most extreme entry in the distraction-free writing wars. The idea: by… read more

Go Tweak Yourself, Facebook

Talking about social-network service changes as mysterious changes to algorithms turns software companies into false idols.

Last week Facebook “tweaked its algorithm” again. The latest update promises to show users links that people spend more time reading, which might be a good thing for media outlets like this one. Another update, this one purely hypothetical, concerns the company’s hypothetical ability to affect the outcome of elections by altering its news feed—to prevent a President Trump, for… read more

Dystopian Virtual Reality Is Finally Here

And it’s stranger than science fiction.

Today Oculus VR, the virtual-reality hardware company Facebook acquired for $2 billion in 2014, releases its flagship headset, the Oculus Rift. In so doing, it launches the era of commercial virtual reality, capping three decades of dreams, prototypes, false starts, and retreats into industrial specialization. Rift isn’t alone: Later this year, Sony plans to ship its $399 PlayStation VR, a… read more

The Art—and Absurdity—of Extreme Career Hopping

It’s not any harder to imagine a Federal Reserve Chair Kim Kardashian now than it was two decades ago to imagine a President Donald Trump.

Two high-profile examples of disorienting job changes, both involving Google, recently graced the news. First, Defense Secretary Ash Carter announced that Eric Schmidt, Google’s former CEO, will head the new Defense Innovation Advisory Board at the Pentagon. And second, Chris Poole, the founder of 4chan, the anonymous messageboard known for Internet diversions such as lolcats and Rickrolling—as well as its… read more

The Car That Killed Glamour

Tesla and the end of the automobile as an object of desire

The Tesla Model S is a supercar without equal. Recently, the P85D trim broke the Consumer Reports rating system, earning a score of 103 out of 100. They rounded down to just 100, calling it “closest to perfect we've ever seen.” The Model S accelerates from 0 to 60 mph in under 3.5 seconds, via an electric motor that produces… read more