(with apologies to Edward Arlington Robinson)
Microsoft Windows, child of scorn, Grew lean while he assailed the seasons; He wept that he was ever born, And he had reasons. Microsoft loved the days of old When swords were bright and steeds were prancing; The vision of a warrior bold Would set him dancing. Mirosoft sighed for what was not, And dreamed, and rested from his labors;… read more
What if The Atlantic owned a train car? I wondered. Amtrak, I had just learned on the internet, allows owners of private railcars to lash onto runs along the Northeast Corridor, among other routes. “We should have a train car,” I slacked an editor. Moments later, it appeared on my screen, bright red with our magazine’s logo emblazoned in white,… read more
Twitter has begun allowing its users to showcase NFTs, or non-fungible tokens, as profile pictures on their accounts. It’s the latest public victory for this form of … and, you know, there’s the problem. What the hell is an NFT anyway? There are answers. Twitter calls NFTs “unique digital items, such as artwork, with proof of ownership that’s stored on… read more
Twenty years ago, another high-profile tech executive testified before Congress. It was a more innocent time.
Twenty years and a month ago, Bill Gates, then chairman and CEO of Microsoft, made his first appearance before Congress. In testimony before the Senate Judiciary Committee, Gates defended against the accusation that his company was a monopoly. Antitrust investigations into the company had been ongoing for almost a decade by then, since the George H.W. Bush administration. The ubiquity… read more
Facing an uncertain future, the company keeps trying to mine its storied past.
The Japanese video-game giant Nintendo has had a rough decade. Ten years ago, the company was riding high on the commercial and cultural success of the Wii, its physical-controller console, and the DS, its popular handheld. Nintendo’s stature—and its stock price—climbed to record highs by 2007. But flailing Wii remotes around in the den proved to be a short-lived trend… read more
Neither are Google nor Amazon. Here’s why that matters.
At the close of trading this Monday, the top five global companies by market capitalization were all U.S. tech companies: Apple, Alphabet (formerly Google), Microsoft, Amazon, and Facebook. Bloomberg, which reported on the apparent milestone, insisted that this “tech sweep” is unprecedented, even during the dot-com boom. Back in 2011, for example, Exxon and Shell held two of the top… read more
The Freewrite, a “smart typewriter,” wants to liberate writers from their computers.
These days, I write with my fingertips. We all do. And so, anything that changes that sensation stands out. Today, instead of chiclet keys on an Apple laptop, I am clacking at the white, mechanical keys of the Freewrite, a “smart typewriter” made by Astrohaus. It’s the latest and most extreme entry in the distraction-free writing wars. The idea: by… read more
And it’s stranger than science fiction.
Today Oculus VR, the virtual-reality hardware company Facebook acquired for $2 billion in 2014, releases its flagship headset, the Oculus Rift. In so doing, it launches the era of commercial virtual reality, capping three decades of dreams, prototypes, false starts, and retreats into industrial specialization. Rift isn’t alone: Later this year, Sony plans to ship its $399 PlayStation VR, a… read more
In its seemingly exorbitant purchase of the popular app’s creator, Activision Blizzard is just playing the game.
The fact that Activision Blizzard bought Candy Crush creator King Digital startled people less than the sheer size of the deal: $5.9 billion. As many noted, that’s almost $2 billion more than Disney paid for either Marvel or Lucasfilm. It’s more than twice the $2.5 billion Microsoft paid for Minecraft maker Mojang, a property that feels like it has more long-term staying power… read more
Smart devices turn every industry into the computer industry, and dupe consumers into thinking their lives are better for it in the process.
Atlanta turns yellow for two weeks in April. Streets, driveways, terraces, cars—everything cakes with pollen. It’s the trees that cause the worst of it. Pine, oak, sweet gum, sycamore, mulberry, hackberry, birch, willow. Prolific itching, sneezing, and car-washing ensue. Grilling season officially begins when the pollen subsides. This year’s was particularly grievous, and perhaps that’s why I was so eager… read more