Pepsi’s New Ad Is a Total Success

Every feature of the “Jump In” ad benefits the company—even the act of pulling it from the airwaves.

Before it’s an ad for shampoo or cat food or cola, every advertisement is first an ad for capitalism. Without a privately-controlled industry jockeying to compete with one another for consumer dollars, there’s no need for advertising. People would wash their hair with Shampoo, and feed their cats with Cat Food, and quench their thirst with Cola. Without competition, there… read more

How Monopoly’s New Tokens Betray Its History

The metal thimble has a very particular Depression-era provenance.

This week, Hasbro announced the results of an online vote on the future of tokens in the board game Monopoly. The results are startling: the boot, wheelbarrow, and thimble have been expunged from the iconic game, replaced by a Tyrannosaurus rex, rubber ducky, and penguin. Voters passed up over 60 other contenders, among them an emoji and a hashtag. It’s… read more

Is #DeleteUber Good for Workers’ Rights?

The social-media campaign highlights labor issues, but only through the lens of identity.

When the New York Symphony goes on strike for better wages and benefits in the web TV series Mozart in the Jungle, its members find new ways to make do. Union Bob, a piccolo player whose nickname underscores his commitment to union rules, starts taking Uber fares in his Prius. Uber couldn’t have asked for a better endorsement: Even for… read more

Obama Was Too Good at Social Media

His “cool dad” presidency blinded him to technology’s dangers.

President Obama has been called the “first social-media president.” It’s both a true and a misleading characterization. On the one hand, the Obama White House was indeed the first presidency to make use of services like Twitter, Facebook, Snapchat, and Instagram. But on the other hand, these services either didn’t exist or weren’t used by a broad public before Barack… read more

Why Silicon Valley May Warm to Trump

The technology industry has resisted him, but a Trump presidency is compatible with its business goals.

A memorable image from Barack Obama’s 2008 presidential campaign showed the future president, reclined on a couch. His chief campaign strategist David Axelrod appears in the foreground, and “Change we can believe in” signs rest casually in the back. In then-Senator Obama’s left hand, he holds a sheet of paper. In his right, a BlackBerry. Obama was famously attached to… read more

Ulysses and the Lie of Technological Progress

How a broken Twitter adaption of James Joyce’s novel reveals the secret of Bloomsday

Today is Bloomsday, a folk holiday adopted to celebrate the life and work of the Irish writer James Joyce, in particular his 1922 novel Ulysses. The name derives from the book’s protagonist, Leopold Bloom, one of the Dubliners the book follows through the day of June 16, 1904. First celebrated mere years after the novel’s publication, Bloomsday festivities have been… read more

I’m Retweeting Her

What a Twitter fight between Clinton and Trump says about politics and politicking on the internet.

There’s politics, and there’s politicking. Politics relates to the process of governing and making policy. Politicking refers to the tactics needed to acquire or retain the power of politics itself. Politics is an esteemed term, while politicking is usually used in a derogatory way. And the two exist in tension. Today, Hillary Clinton posted a good tweet, responding to Donald… read more

Elegy for the Capital-I Internet

It’s silly to capitalize it, but doing so gave the global network a needed sense of awe and terror

We’ve long stopped referring to the Internet as “the information superhighway,” but there was a reason for the metaphor. Back in the 1990s, when the phrase gained popularity, it worked because a highway is fast, and online life offered access to information—and later shopping, services, and socialization—at previously unthinkable levels of speed and convenience. The irony of “information superhighway” as… read more

Peter Thiel vs. Gawker: The Flame War’s Logical Conclusion

What the billionaire’s financing of lawsuits against the gossip rag says about Internet culture

What could be stranger than a former professional wrestler winning an eight-figure jury award in a lawsuit against an online gossip site that distributed his sex tape? If the lawsuit also had been secretly funded by a technology billionaire. It sounds like something out of a pulpy television script, but, nope, apparently it’s the sort of thing that really happens… read more

The Future of Writing Looks Like the Past

The Freewrite, a “smart typewriter,” wants to liberate writers from their computers.

These days, I write with my fingertips. We all do. And so, anything that changes that sensation stands out. Today, instead of chiclet keys on an Apple laptop, I am clacking at the white, mechanical keys of the Freewrite, a “smart typewriter” made by Astrohaus. It’s the latest and most extreme entry in the distraction-free writing wars. The idea: by… read more