How Starbucks Perfected Autumn

I drink the Pumpkin Spice Latte to commune with autumn. Not first for its taste, warmth or color, though also for those things. I order pumpkin spice to fuse my body with the leaves, the crisp air, the gentle reminders of death, and all the other trappings of fall. Twenty years ago this month, Starbucks brought this flavor to the… read more

My Books Were Used to Train Meta’s Generative AI. Good.

When The Atlantic revealed last month that tens of thousands of books published in the past 20 years had been used without permission to train Meta’s AI language model, well-known authors were outraged, calling it a “smoking gun” for mega-corporate misbehavior. Now that the magazine has put out a searchable database of affected books, the outrage is redoubled: “I would… read more

Feeling Herd

At high noon on an early-spring day in 2017, six steers doomed to die escaped their slaughterhouse and stormed the streets of my city. The escape became a nuisance, then a scene, then a phenomenon. “Man, it was crazy!” one onlooker told the local alt-weekly. “I mean, it was fucking bulls running through the city of St. Louis!” What seemed… read more

‘Netwar’ Could Be Even Worse Than Cyberwar

The Russia-Ukraine conflict could trigger a massive cyberwar, New Scientist surmised. An unprecedented cyberwar is likely, Senator Marco Rubio warned. The hacker group Anonymous has allegedly launched a cyberwar against the Russian government. Cyberwar sounds bad—and it is. Broadly, it names the global threat of combat mixed with computer stuff. But further explanations of its risks tend to devolve into… read more

The Internet Is Just Investment Banking Now

Twitter has begun allowing its users to showcase NFTs, or non-fungible tokens, as profile pictures on their accounts. It’s the latest public victory for this form of … and, you know, there’s the problem. What the hell is an NFT anyway? There are answers. Twitter calls NFTs “unique digital items, such as artwork, with proof of ownership that’s stored on… read more

I Figured Out Wordle’s Secret

Updated on February 4, 2022 at 11 a.m. ET. Wordle! It’s a word game people are playing online. Each day, the game offers one new puzzle: Guess a five-letter English word correctly in six or fewer tries. After each guess, the game tells you which letters are correct, which are wrong, and which are the right letters in the wrong… read more

The Subversive Genius of Extremely Slow Email

Every day, the mail still comes. My postal carrier drives her proud van onto the street and then climbs each stoop by foot. The service remains essential, but not as a communications channel. I receive ads and bills, mostly, and the occasional newspaper clipping from my mom. For talking to people, I use email and text and social networking. The… read more

The Chinese Motherboard Hack Is a Crisis, Even If It Didn’t Really Happen

Apple, Amazon, and Super Micro have all denied the veracity of a report on Chinese hardware hacking. No matter the outcome, the results could inflame an already raw trade relationship for high tech between the U.S. and China.

It’s easy to forget in the app era, but Silicon Valley got its name from microchips. The generation that transformed orchards into Oracle did so by manufacturing electronic circuits that encrust “chips” of a semiconductor material, usually made of silicon. In the fertile purlicue south of San Francisco, the foundations of the electronic revolution were invented, designed, and manufactured. Shockley… read more

Put Words Between Buns

Hey, I made you a tool to put words between buns.

It occurred to me one summer day: It’s really nice when word are typeset between buns. I remarked upon this fact on social media: The specimens in that tweet were hand-crafted, of course. It’s easy enough to do in software like Adobe Illustrator, but time consuming too. Maybe that’s one of the reasons why so few sets of words find… read more

Welcome to the Age of Privacy Nihilism

Google and Facebook are easy scapegoats, but companies have been collecting, selling, and reusing your personal data for decades, and now that the public has finally noticed, it’s too late. The personal-data privacy war is long over, and you lost.

A barista gets burned at work, buys first-aid cream at Target, and later that day sees a Facebook ad for the same product. In another Target, someone shouts down the aisle to a companion to pick up some Red Bull; on the ride home, Instagram serves a sponsored post for the beverage. A home baker wishes aloud for a KitchenAid… read more