The New iPhones Are Big So You Won’t Put Them Down

Apple’s latest designs mark the end of casual, one-handed smartphone use. Instead, the device is meant to occupy more of your attention, more of the time.

“Big news,” Apple’s website reads today, in text set over a photo of the new smartphone models the company just announced. Two big iPhones display what look like gaseous planets. Big ones, like Jupiter, but maybe bigger than that, even. These phones are big. Big money, for one thing—almost $1,500 for the top-of-the-line. But more than that, big screens. The… read more

The iPhone Is Dead. Long Live the Rectangle

Ten years later, smartphones have been fully domesticated.

There’s a paradox in technology. For something new to become widespread, familiar, and mass-market, it must create enough novelty and curiosity to draw people’s attention. But novelty alone is not enough to reach saturation. To permeate life, a technology must elicit more than novelty and curiosity in its users. It must become ordinary. It must recede into the background, where… read more

The iPhones of Fall

These days, Apple is more properly thought of as a fashion label, not an electronics company.

When Apple launched the iPhone 4 in 2010, the company’s website featured large images of the device with the text “This changes everything. Again.” Change has been a constant refrain in Apple’s marketing over the years. The famous 1984 Macintosh ads framed the computer as an agent of revolution. And the “Think Different” ads of the 1990s implied that purchasing… read more

On the iPhone: The Anxiety of Openness

The openness of web applications demonstrates the real treachery of the iPhone's closed platform

This is the first in a series of short editorials on the iPhone, which I’ll be writing occasionally. Now that the geekqueues of iDay have come and gone, perhaps we can start talking more seriously about the device without all the fanboy ardor. For some of us who have not (yet) adopted the iPhone, one major disappointment is its status… read more

A Tool to Supercharge Your Imagination

What if The Atlantic owned a train car? I wondered. Amtrak, I had just learned on the internet, allows owners of private railcars to lash onto runs along the Northeast Corridor, among other routes. “We should have a train car,” I slacked an editor. Moments later, it appeared on my screen, bright red with our magazine’s logo emblazoned in white,… read more

Apple’s Airpods Are an Omen

The company’s slick, wireless earbuds work great, but they foreshadow startling changes to the social fabric.

The moment I put the Apple AirPods in my ears, I feel like I’ve already dropped them in the toilet. They are so small and slippery. The mere act of removing these precious, wireless ear buds from their lozenge-shaped case makes them feel like a futuristic cure to unknown ills. I am late to adopt them, so I indulge a… read more

When Malls Saved the Suburbs From Despair

Like it or not, the middle class became global citizens through consumerism—and they did so at the mall.

“Okay, we’ll see you in two-and-a-half hours,” the clerk tells me, taking the iPhone from my hand. I’m at the Apple Store, availing myself of a cheap smartphone battery replacement, an offer the company made after taking heat for deliberately slowing down devices. A test run by a young woman typing at a feverish, unnatural pace on an iPad confirms… read more

The Empire of Apple

The company’s new iPhone and retail “town centers” presage a future of Apple as global infrastructure—one that may already have arrived.

For two decades now, Apple has been fighting a battle between attention and disregard. In 1997, when Steve Jobs returned as interim CEO, the company was a struggling maker of personal computers with limited market share. Then came the iMac, a Mac computer people finally wanted to own again. Then the iPod, which transformed the company into a maker of… read more

Why Silicon Valley May Warm to Trump

The technology industry has resisted him, but a Trump presidency is compatible with its business goals.

A memorable image from Barack Obama’s 2008 presidential campaign showed the future president, reclined on a couch. His chief campaign strategist David Axelrod appears in the foreground, and “Change we can believe in” signs rest casually in the back. In then-Senator Obama’s left hand, he holds a sheet of paper. In his right, a BlackBerry. Obama was famously attached to… read more

How Apple Sells its Controlling Ways as Futurism

The company’s controversial design choices make it hard to imagine the alternatives they preclude.

“Our lightest product ever,” the page announces. Lithe and sleek like all Apple’s wares, the Apple Plug is a small, aluminum stopper meant to seal up the “archaic headphone connector” in your iPhone 6 or 6s. Machine-rounded at the end to match the device’s curve, it comes in gold, rose gold, and space gray to match every iPhone finish. Once… read more

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