For Google, Everything Is a Popularity Contest

The limits of the search giant's philosophy

When I saw that Google had introduced a “Classic Papers” section of Google Scholar, its search tool for academic journals, I couldn’t help but stroke my chin professorially. What would make a paper a classic, especially for the search giant? In a blog post introducing the feature, Google software engineer Sean Henderson explains the company’s rationale. While some articles gain… read more

Lithium-Ion Batteries Have Gone Too Far

Lithium-ion batteries are miraculous. They’re strong enough to run a vehicle, and they can be recharged at any outlet. Their commercial debut, in 1991, and popularization over the next two decades, has helped create a golden age of high-end consumer tech: We now have plenty of e-bikes and electric cars, and also phones, smartwatches, computer mice, and earbuds that can… read more

J. D. Vance Has a Point About Mountain Dew

“Democrats say that it is racist to believe … well, they say it’s racist to do anything,” J. D. Vance proclaimed during a campaign rally this week, after bringing up the need for voter-ID requirements. “I had a Diet Mountain Dew yesterday and one today, and I’m sure they’re going to call that racist too,” he said, adding, “But—it’s good.”… read more

The Secret Meaning of Prime Day

This article was featured in the One Story to Read Today newsletter. Sign up for it here. This year marks the tenth Prime Day, the shopping holiday that Amazon invented for itself in 2015, in honor of the company’s 20th anniversary. The marketing effort was so successful, according to Amazon, that sales exceeded those from the previous year’s record-breaking Black… read more

A Tool to Supercharge Your Imagination

What if The Atlantic owned a train car? I wondered. Amtrak, I had just learned on the internet, allows owners of private railcars to lash onto runs along the Northeast Corridor, among other routes. “We should have a train car,” I slacked an editor. Moments later, it appeared on my screen, bright red with our magazine’s logo emblazoned in white,… read more

Slack Is Basically Facebook Now

“Oh,” I slacked my Atlantic colleagues earlier this week, beneath a screenshot of a pop-up note that Slack, the group-chat software we use, had presented to me moments earlier. “A fresh, more focused Slack,” it promised, or threatened. On my screen, the program’s interface was suddenly a Grimace-purple color. I sensed doom in this software update. Slowly, over the days… read more

Feeling Herd

At high noon on an early-spring day in 2017, six steers doomed to die escaped their slaughterhouse and stormed the streets of my city. The escape became a nuisance, then a scene, then a phenomenon. “Man, it was crazy!” one onlooker told the local alt-weekly. “I mean, it was fucking bulls running through the city of St. Louis!” What seemed… read more

The Internet Is Just Investment Banking Now

Twitter has begun allowing its users to showcase NFTs, or non-fungible tokens, as profile pictures on their accounts. It’s the latest public victory for this form of … and, you know, there’s the problem. What the hell is an NFT anyway? There are answers. Twitter calls NFTs “unique digital items, such as artwork, with proof of ownership that’s stored on… read more

I Figured Out Wordle’s Secret

Updated on February 4, 2022 at 11 a.m. ET. Wordle! It’s a word game people are playing online. Each day, the game offers one new puzzle: Guess a five-letter English word correctly in six or fewer tries. After each guess, the game tells you which letters are correct, which are wrong, and which are the right letters in the wrong… read more

The Subversive Genius of Extremely Slow Email

Every day, the mail still comes. My postal carrier drives her proud van onto the street and then climbs each stoop by foot. The service remains essential, but not as a communications channel. I receive ads and bills, mostly, and the occasional newspaper clipping from my mom. For talking to people, I use email and text and social networking. The… read more