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Atlanta turns yellow for two weeks in April. Streets, driveways, terraces, cars—everything cakes with pollen. It’s the trees that cause the worst of it. Pine, oak, sweet gum, sycamore, mulberry, hackberry, birch, willow. Prolific itching, sneezing, and car-washing ensue. Grilling season officially begins when the pollen subsides. This year’s was particularly grievous, and perhaps that’s why I was so eager… read more

Lock-in. That's what we call it when you're dependent on a specific vendor for particular services. When you buy a single-serving coffee machine boasting convenient, mess-free coffee inserts, like Keurig K-Cup or Nespresso, you're bound to its brand of coffee pods. When you purchase digital music on iTunes, proprietary formats and digital rights management (DRM) make it difficult to listen… read more

In the mid-1980s, the easiest way to check out the latest computer games was to go to a bookstore in the mall. Past the John Grisham and the bargain history books in the B. Dalton Bookseller, you’d find Software Etc., a small island of boxes amidst bound volumes, and a few computers on which to play the latest releases. It… read more

If you like to lunch on two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, you’d better act fast: McDonald’s has announced plans to phase out the Big Mac. Okay, not really. But social media ate up the news of its axing, published by the satirical site Daily Buzz Live at the end of last… read more

If you use Twitter, you’ve probably encountered the “subtweet,” a technique we defined last year in The Atlantic as “the practice of talking about someone without referencing them explicitly.” Alexis Madrigal exemplified subtweeting like this: So, “@alexismadrigal is a jerk” is one thing, but “Alexis Madrigal is a jerk” is a subtweet. It was a lesson distilled from the sociologist… read more

It’s hard to turn around in video game circles without hearing someone proclaim that “games are the dominant medium of the 21st century.” Deus Ex and Epic Mickeydesigner Warren Spector has a lecture built around the idea. The author Tom Chatfield devoted the subtitle of his book Fun, Inc to the concept. Journey composer Austin Wintory’s uttered the quip in an interview. Film critics writing about recent documentaries about games have even let… read more

Email is the worst, but some emails are worse than others. The worst emails are forwards. And the worst forwards? Not the jokes your uncle sends you from his AOL account, but the ones your boss or your coworkers send along from some obscure corner of Administrivistan. Most work emails are purely defensive missives. They seek to shift effort, hide… read more