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The Geek’s Chihuahua

Living with Apple

This book is available in digital or physical format. Buy from Amazon The evolution and meaning of our love affair with Apple and its devices. At dinnertime: check. At a traffic light: check. In bed at the end of the day: check. In line at the coffee shop: check. In The Geek’s Chihuahua, Ian Bogost addresses the modern love affair… read more

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The End of the Big Mac

The burger's demise won’t be marked by a declaration in a quarterly report, but by a collective appreciation for the comfort it offered America.

If you like to lunch on two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun, you’d better act fast: McDonald’s has announced plans to phase out the Big Mac. Okay, not really. But social media ate up the news of its axing, published by the satirical site Daily Buzz Live at the end of last… read more

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Game Studies, Year Fifteen

Notes on Thoughts on Formalism

I know it’s been a long time since I blogged—really blogged, you know, in the style of that form—for three reasons. First, because I’m talking about blogging in the first sentence, and second because I’m sending you here to read the prerequisites for this post. You’ll want to read the linked piece and as many of the subsequent pieces linked… read more

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Introducing the Supertweet

This is what realpolitik looks like on the Internet.

If you use Twitter, you’ve probably encountered the “subtweet,” a technique we defined last year in The Atlantic as “the practice of talking about someone without referencing them explicitly.” Alexis Madrigal exemplified subtweeting like this: So, “@alexismadrigal is a jerk” is one thing, but “Alexis Madrigal is a jerk” is a subtweet. It was a lesson distilled from the sociologist… read more

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The Cathedral of Computation

We’re not living in an algorithmic culture so much as a computational theocracy.

Algorithms are everywhere, supposedly. We are living in an “algorithmic culture,” to use the author and communication scholar Ted Striphas’s name for it. Google’s search algorithms determine how we access information. Facebook’s News Feed algorithms determine how we socialize. Netflix’s and Amazon’s collaborative filtering algorithms choose products and media for us. You hear it everywhere. “Google announced a change to… read more

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Winning Isn’t Everything

I used to think that games would be the dominant medium of the 21st century. The reality? They’re too big, too complex, and too smart for that to be true.

It’s hard to turn around in video game circles without hearing someone proclaim that “games are the dominant medium of the 21st century.” Deus Ex and Epic Mickeydesigner Warren Spector has a lecture built around the idea. The author Tom Chatfield devoted the subtitle of his book Fun, Inc to the concept. Journey composer Austin Wintory’s uttered the quip in an interview. Film critics writing about recent documentaries about games have even let… read more

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Why Anything but Games Matters

On isolationism in game development; my Indiecade 2014 talk

A couple months ago, I was talking to a friend in technology media. “Sometimes I wonder why I’m in tech,” he started saying. He paused for a beat. “Then I think, at least I’m not in games.” He wasn’t even really talking about the Voldemortian “you-know-what” that was indeed the original impetus for our conversation. That’s just the latest example.… read more

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Future Ennui

As we march onwards towards wearables and alerts on our wrists, we're no longer shocked by technological progress, but rather exhausted by it.

It’s been seven years since the first launch of the iPhone. Before that, smartphones were a curiosity, mostly an affectation of would-be executives—Blackberry and Treo and so forth. Not even a decade ago, they were wild and feral. Today, smartphones are fully domesticated. Tigers made kittens, which we now pet ceaselessly. Over two-thirds of Americans own them, and they have… read more

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Swing Copters: The Randomness of the Universe, Captured in Pixels

The creator of Flappy Bird is back with a game offering the sublime agony that comes with mastering a craft—and still failing.

Many of the highest-performing professional athletes are also the most superstitious. Serena Williams bounces the tennis ball five time before her first serve, twice before the second. Michael Jordan wore his University of North Carolina basketball shorts under his Chicago Bulls uniform. Baseball hall of famer Wade Boggs bore a bounty of superstitions. Among them: He ate chicken before each… read more

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My Phone is Dying

On elderly iPhones

Everyone knows that iPhones are manufactured with planned obsolescence built in: processors and RAM allocations that can’t keep up with operating system upgrades purposely designed not to account for earlier models. Apple makes too much of its profits from hardware sales, so handsets have become akin to fashion seasons. Hardware upgrades entail power and capacity. The new activities made possible… read more