Taste the Feeling 12

Things You Can’t Talk About in a Coca-Cola Ad

A “Profanity API” for a user-generated marketing campaign censors vulgarity, Pepsi, belching, and murder—but also Bill Cosby, capitalism, the Book of Genesis, and tacos.

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows visitors to fashion Coke ads by combining… read more

Yurika Miki (R) and her mother Yoshiko take photos of raw beef liver sashimi before eating them at a restaurant in Tokyo June 28, 2012. While Japan has a reputation as the home of sushi and sashimi, one item is about to be taken off the menu as Japan's government looks to ban the popular dish of raw liver in sashimi style. The dish, which consists of raw beef liver sliced up into bite sized chunks and then served with onions and sauce had become a popular dish across the country. Picture taken June 28, 2012. REUTERS/Toru Hanai (JAPAN - Tags: BUSINESS FOOD SOCIETY) - RTR34CQ5

Offloading Affective Labor to Customers

Companies once asked only their employees to feign heartfelt devotion to their products. Now their customers are expected to do so too.

Dining recently with friends, everything looked the way it always does. The menu boasted appealing but ordinary fare—antipasti and starters, wood-fired pizzas, freshly-made pastas, meaty mains. I noticed that a handful of the menu items were printed in red, and I asked the server why. “These are our signature dishes,” he explained. “They’re the ones that are most shared on… read more

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The Problem With Ketchup Leather

It's not the taste.

I didn’t know that burgers were broken. This week I was startled to learn otherwise. “Ketchup leather,” declares a Tech Insider “Innovation” headline on the matter, “is the solution to soggy burgers we’ve been waiting for.” So many questions. Are soggy burgers really a problem? Do they require a solution? And is ketchup leather—which is just a square of spiced, dehydrated tomato paste… read more

Engineer inspecting air conditioning pipes

Programmers: Stop Calling Yourselves Engineers

It undermines a long tradition of designing and building infrastructure in the public interest.

I’m commiserating with a friend who recently left the technology industry to return to entertainment. “I’m not a programmer,” he begins, explaining some of the frustrations of his former workplace, before correcting himself, “—oh, engineer, in tech-bro speak. Though to me, engineers are people who build bridges and follow pretty rigid processes for a reason.” His indictment touches a nerve.… read more

A mascot dressed as a character from the mobile game "Candy Crush Saga" walks the floor of the New York Stock Exchange during the IPO of Mobile game maker King Digital Entertainment Plc March 26, 2014.    REUTERS/Brendan McDermid (UNITED STATES  - Tags: BUSINESS SCIENCE TECHNOLOGY ENTERTAINMENT)   - RTR3IO03

The Logic Behind the Sky-High Candy Crush Deal

In its seemingly exorbitant purchase of the popular app’s creator, Activision Blizzard is just playing the game.

The fact that Activision Blizzard bought Candy Crush creator King Digital startled people less than the sheer size of the deal: $5.9 billion. As many noted, that’s almost $2 billion more than Disney paid for either Marvel or Lucasfilm. It’s more than twice the $2.5 billion Microsoft paid for Minecraft maker Mojang, a property that feels like it has more long-term staying power… read more

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The Car That Killed Glamour

Tesla and the end of the automobile as an object of desire

The Tesla Model S is a supercar without equal. Recently, the P85D trim broke the Consumer Reports rating system, earning a score of 103 out of 100. They rounded down to just 100, calling it “closest to perfect we've ever seen.” The Model S accelerates from 0 to 60 mph in under 3.5 seconds, via an electric motor that produces… read more

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Don’t Hate the Phone Call, Hate the Phone

Our telephone habits have changed, but so have the infrastructure and design of the handset.

One of the ironies of modern life is that everyone is glued to their phones, but nobody uses them as phones anymore. Not by choice, anyway. Phone calls—you know, where you put the thing up to your ear and speak to someone in real time—are becoming relics of a bygone era, the “phone” part of a smartphone turning vestigial as… read more

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The Internet of Things You Don’t Really Need

Smart devices turn every industry into the computer industry, and dupe consumers into thinking their lives are better for it in the process.

Atlanta turns yellow for two weeks in April. Streets, driveways, terraces, cars—everything cakes with pollen. It’s the trees that cause the worst of it. Pine, oak, sweet gum, sycamore, mulberry, hackberry, birch, willow. Prolific itching, sneezing, and car-washing ensue. Grilling season officially begins when the pollen subsides. This year’s was particularly grievous, and perhaps that’s why I was so eager… read more

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A Master Key to the Ultimate Dumb Device

The future of the iPhone could be a way of tethering people to Apple products even when they don't want them anymore.

Lock-in. That's what we call it when you're dependent on a specific vendor for particular services. When you buy a single-serving coffee machine boasting convenient, mess-free coffee inserts, like Keurig K-Cup or Nespresso, you're bound to its brand of coffee pods. When you purchase digital music on iTunes, proprietary formats and digital rights management (DRM) make it difficult to listen… read more

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The Geek’s Chihuahua

Living with Apple

This book is available in digital or physical format. Buy from Amazon The evolution and meaning of our love affair with Apple and its devices. At dinnertime: check. At a traffic light: check. In bed at the end of the day: check. In line at the coffee shop: check. In The Geek’s Chihuahua, Ian Bogost addresses the modern love affair… read more