Search Results for technology

On stardate 45047.2, Jean-Luc Picard leads the crew of the Enterprise in pursuit of a transmission beacon from the El-Adrel system, where a Tamarian vessel has been broadcasting a mathematical signal for weeks. The aliens, also known as the Children of Tama, are an apparently peaceable and technologically advanced race with which the Federation nevertheless has failed to forge diplomatic relations.… read more

The Google Car prototype sure is cute. And as Megan Garber already explained on these pages, it’s cute because it hopes to convey familiarity and comfort while eschewing “creepiness,” that scourge of technology that arises when it seems out of place, over the line. Garber rightly connects the Google Car’s cuteness to Japanese kawaii culture. Japanese cuteness produces a sense of protection and innocence that appeals… read more

Think about regret as if it were sin. Some regrets are mild, but acute. The regret associated with choosing the wrong supermarket checkout lane, or buying an outfit that you notice goes on sale the next week—these seem woeful. They chafe, but their pains are pin pricks that soon subside. These are venial regrets. Regret is more severe when it steeps… read more

The history of videogames is also the history of televisions. Not the shows, the stars, or the ready meals, but the equipment – the box in your living room. This connection is the most intimate yet unexamined one in our medium. The ‘video’ in ‘videogames’ isn’t just an affectation or a distinction: it refers to video technology, the recording and… read more

When I power on my phone upon landing at LAX, a text message is already waiting for me: “Hi Ian, Silvercar here! We have your res at 1:00pm today. Let’s roll!” Silvercar rents a fleet of silver Audi A4s at airports in Austin, Dallas, Los Angeles, and San Francisco. A slogan speaks plainly on the company’s behalf: “car rental that doesn’t… read more

If you’re a person who reads, you may have read about Spritz, a startup that hopes to “reimagine” reading. Like most tech startups, reimagining entails making more efficient. Spritz promises to speed up reading by flashing individual words in a fixed position on a digital display. Readers can alter the speed of presentation, ratcheting it up to 600 words per… read more

Maura Neill was stranded for eight hours in the gridlocked, apocalyptic aftermath of a modest snowstorm that crippled Atlanta this week. “It was like a scene from The Walking Dead,” she told USA Today, a reference to the comic-book-made-television-show-made-video-game set in northern Georgia, in which a zombie apocalypse overtakes, as far as we know, the world. The sentiment was repeated… read more

In 1930, the economist John Maynard Keynes famously argued that by the time a century had passed, developed societies would be able to replace work with leisure thanks to widespread wealth and surplus. “We shall do more things for ourselves than is usual with the rich to-day,” he wrote, “only too glad to have small duties and tasks and routines.” Eighty years… read more