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“Our lightest product ever,” the page announces. Lithe and sleek like all Apple’s wares, the Apple Plug is a small, aluminum stopper meant to seal up the “archaic headphone connector” in your iPhone 6 or 6s. Machine-rounded at the end to match the device’s curve, it comes in gold, rose gold, and space gray to match every iPhone finish. Once… read more

At the close of trading this Monday, the top five global companies by market capitalization were all U.S. tech companies: Apple, Alphabet (formerly Google), Microsoft, Amazon, and Facebook. Bloomberg, which reported on the apparent milestone, insisted that this “tech sweep” is unprecedented, even during the dot-com boom. Back in 2011, for example, Exxon and Shell held two of the top… read more

Summer, 2001. Players install the boxed, retail software for an Electronic Arts game called Majestic. After signing up, the game sends players messages by phone, email, AIM, BlackBerry, and even fax—shards of a paranoia fiction story that plays out in real-time. The title goes on hiatus after the September 11 attacks—this was not the year for fourth-wall-breaking paranoia fiction entertainment. It… read more

Today is Bloomsday, a folk holiday adopted to celebrate the life and work of the Irish writer James Joyce, in particular his 1922 novel Ulysses. The name derives from the book’s protagonist, Leopold Bloom, one of the Dubliners the book follows through the day of June 16, 1904. First celebrated mere years after the novel’s publication, Bloomsday festivities have been… read more

These days, I write with my fingertips. We all do. And so, anything that changes that sensation stands out. Today, instead of chiclet keys on an Apple laptop, I am clacking at the white, mechanical keys of the Freewrite, a “smart typewriter” made by Astrohaus. It’s the latest and most extreme entry in the distraction-free writing wars. The idea: by… read more

Today Oculus VR, the virtual-reality hardware company Facebook acquired for $2 billion in 2014, releases its flagship headset, the Oculus Rift. In so doing, it launches the era of commercial virtual reality, capping three decades of dreams, prototypes, false starts, and retreats into industrial specialization. Rift isn’t alone: Later this year, Sony plans to ship its $399 PlayStation VR, a… read more

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows visitors to fashion Coke ads by combining… read more

In his 1996 book Infinite Jest, the late American writer David Foster Wallace imagined a near future in which corporations could sponsor the calendar. Instead of counting up from the birth of Christ, the Organization of North American Nations (O.N.A.N.) develops a “revenue enhancing subsidized time.” Year of the Whopper. Year of Dairy Products from the American Heartland. Year of the… read more

I’m commiserating with a friend who recently left the technology industry to return to entertainment. “I’m not a programmer,” he begins, explaining some of the frustrations of his former workplace, before correcting himself, “—oh, engineer, in tech-bro speak. Though to me, engineers are people who build bridges and follow pretty rigid processes for a reason.” His indictment touches a nerve.… read more

I am on an airplane reading Michael W. Clune’s Gamelife, a memoir about growing up playing computer games in the 1980s. I’ve just finished eating the smoked salmon and kiwi on the “fruit plate” I was offered by the flight attendant but had initially declined. Just like I had declined to review Gamelife for this publication, initially. For reasons, too. Michael… read more