Introducing the Supertweet
This is what realpolitik looks like on the Internet.
If you use Twitter, you’ve probably encountered the “subtweet,” a technique we defined last year in The Atlantic as “the practice of talking about someone without referencing them explicitly.” Alexis Madrigal exemplified subtweeting like this: So, “@alexismadrigal is a jerk” is one thing, but “Alexis Madrigal is a jerk” is a subtweet. It was a lesson distilled from the sociologist… read more