Recently Burger King released three Xbox and Xbox 360 titles featuring the creepy King mascot that has graced the companyâ??s advertising of late, as well as memorable former spokescreatures like the Subservient Chicken and Brooke Burke.
The titles include Pocketbike Racer, a Mario Kart-style battle racer; Big Bumpinâ??, a collection of head-to-head bumper car games including races, battles, and hockey; and Sneak King, a stealth action game in which the player must sneak up on people and serve them Burger King foods. Rewards are awarded for sneaking with â??vigor, finesse, and a royal flourish.â?
To get the games, Burger King customers must buy a Value Meal and then pay another $3.99 for each title (itâ??s possible to buy all three with only one meal purchase). These three Burger King games have drawn considerable attention from the game playing community, and they offer an invitation to ask what these new examples might show us about the evolving intersection of advertising and games.