Promogames, Another Kind of Advertising Game
Burger King's Xbox games revive a forgotten genre of advertising games. From my "Persuasive Games" column at Gamasutra.
Recently Burger King released three Xbox and Xbox 360 titles featuring the creepy King mascot that has graced the companyâ??s advertising of late, as well as memorable former spokescreatures like the Subservient Chicken and Brooke Burke. The titles include Pocketbike Racer, a Mario Kart-style battle racer; Big Bumpinâ??, a collection of head-to-head bumper car games including races, battles, and hockey;… read more