Promogames, Another Kind of Advertising Game

Burger King's Xbox games revive a forgotten genre of advertising games. From my "Persuasive Games" column at Gamasutra.

Recently Burger King released three Xbox and Xbox 360 titles featuring the creepy King mascot that has graced the companyâ??s advertising of late, as well as memorable former spokescreatures like the Subservient Chicken and Brooke Burke. The titles include Pocketbike Racer, a Mario Kart-style battle racer; Big Bumpinâ??, a collection of head-to-head bumper car games including races, battles, and hockey;… read more

The Subversive Genius of Extremely Slow Email

Every day, the mail still comes. My postal carrier drives her proud van onto the street and then climbs each stoop by foot. The service remains essential, but not as a communications channel. I receive ads and bills, mostly, and the occasional newspaper clipping from my mom. For talking to people, I use email and text and social networking. The… read more

Another Day, Another Facebook Problem

Facebook has identified, and fixed, an exploit that allowed attackers to gain control of user accounts. These failures are so common and so widespread, it’s becoming hard to even notice them.

More bad news: Facebook has announced that a security exploit allowed attackers to gain control of at least 50 million user accounts. According to the company, the exploit impacted a feature that lets users see what their profile looks like to another user. In this case, the breach doesn’t appear to involve extracting data from servers. Instead, the defect—introduced by… read more

Brands Are Not Our Friends

Comcast sent me 10 pizzas. This isn’t nice; it’s manipulative.

I didn’t realize how seriously companies take social media until last year, when I opened my front door and saw a delivery guy holding a stack of pizza boxes up to his chin. Comcast had recently started advertising mobile-phone service where I live. Given that Comcast and AT&T were already the only local choices for broadband and cable, the move felt… read more

Pepsi’s New Ad Is a Total Success

Every feature of the “Jump In” ad benefits the company—even the act of pulling it from the airwaves.

Before it’s an ad for shampoo or cat food or cola, every advertisement is first an ad for capitalism. Without a privately-controlled industry jockeying to compete with one another for consumer dollars, there’s no need for advertising. People would wash their hair with Shampoo, and feed their cats with Cat Food, and quench their thirst with Cola. Without competition, there… read more

Things You Can’t Talk About in a Coca-Cola Ad

A “Profanity API” for a user-generated marketing campaign censors vulgarity, Pepsi, belching, and murder—but also Bill Cosby, capitalism, the Book of Genesis, and tacos.

When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows visitors to fashion Coke ads by combining… read more

Stop Rebranding Months as Causes

A “Devember” for coding is the latest and most ridiculous of commemorative months.

In his 1996 book Infinite Jest, the late American writer David Foster Wallace imagined a near future in which corporations could sponsor the calendar. Instead of counting up from the birth of Christ, the Organization of North American Nations (O.N.A.N.) develops a “revenue enhancing subsidized time.” Year of the Whopper. Year of Dairy Products from the American Heartland. Year of the… read more

The Car That Killed Glamour

Tesla and the end of the automobile as an object of desire

The Tesla Model S is a supercar without equal. Recently, the P85D trim broke the Consumer Reports rating system, earning a score of 103 out of 100. They rounded down to just 100, calling it “closest to perfect we've ever seen.” The Model S accelerates from 0 to 60 mph in under 3.5 seconds, via an electric motor that produces… read more

Why Anything but Games Matters

On isolationism in game development; my Indiecade 2014 talk

A couple months ago, I was talking to a friend in technology media. “Sometimes I wonder why I’m in tech,” he started saying. He paused for a beat. “Then I think, at least I’m not in games.” He wasn’t even really talking about the Voldemortian “you-know-what” that was indeed the original impetus for our conversation. That’s just the latest example.… read more

What Is ‘Evil’ to Google?

Speculations on the company's contribution to moral philosophy

Last week, another distasteful use of your personal information by Google came to light: The company plans to attach your name and likeness to advertisements delivered across its products without your permission. As happens every time the search giant does something unseemly, Google's plan to turn its users into unwitting endorsers has inspired a new round of jabs at Google's… read more