1,000,000 of Anything

On startups and small businesses

A recent article asks whether apps are just a feature, or if they are a business. Should individual creators or very small teams try to make a decent living from an app (a “lifestyle business”) or should they raise venture capital and expand (a “startup”). The article cites Buffer, an app for scheduling tweets (sigh), as an example of a… read more

The Mooen Transfer

Todd Sampson in a Cow Clicker t-shirt

Watch this TV ad. Pay close attention around 0:23. Did you see the guy in the Cow Clicker t-shirt? Pretty crazy. I posted about this on Facebook and Twitter, but here’s a bit more information about how that may have come to pass. The Gruen Transfer is an Australian TV show about the operation of advertising, specifically how particular advertising… read more

Simulating Social Shame

How Spent missed the mark

There’s a nice persuasive game making the rounds, called Spent. It was made by ad agency McKinney for the Urban Ministries of Durham. The game attempts to illustrate how easily financial hardship and low income work can devolve into homelessness. It does a pretty good job, too, taking the same basic method as did Tenure, the 1975 PLATO game about… read more

When Blogs Close

On shuttering Water Cooler Games

I’ve just closed Water Cooler Games, the blog about “videogames with an agenda” that Gonzalo Frasca and I started in 2003. I have also archived the site in its entirety here on Bogost.com, and all existing links to pages on watercoolergames.org will forward correctly in perpetuity. When Gonzalo and I first started Water Cooler Games, the very idea of “videogames… read more

Water Cooler Games

Videogames with an Agenda - website archive

From 2003-2009, Water Cooler Games served as the web’s primary forum for “videogames with an agenda” — coverage of the uses of video games in advertising, politics, education, and other everyday activities, outside the sphere of entertainment. The site was maintained at watercoolergames.org, where it was edited by myself and Gonzalo Frasca from 2003-2006, and by me alone from 2006-2009.… read more

The Wheel. Reinvented.

The Onion Kebabs Apple

Satirical news source The Onion is funny every day (something that can’t even be said for The Daily Show or The Colbert Report), but sometimes they manage to elevate deadpan to the sublime. Today’s piece on the fictional announcement of the Apple Wheel is such a one. Apple Introduces Revolutionary New Laptop With No Keyboard Everything about this piece is… read more

Videogame Snapshots

How games can be informal and personal. From my "Persuasive Games" column at Gamasutra

In the late 19th century, photographs were primarily made on huge plate-film cameras with bellows and expensive hand-ground lenses. Their operation was nontrivial, and required professional expertise. The relative youth of photography as a medium made that expertise much more scarce than it is today. All that changed when Kodak introduced the Brownie Camera in 1900. The Brownie was different.… read more

The Geek’s Chihuahua

A Review of the iPhone

Despite attempts to maintain my geek cred, despite my propensity for gadgeteering, despite my favor for the cult of Apple, despite my lust for shiny things with microprocessors, I didn’t get an iPhone when it first came out earlier this year. Indeed, I also didn’t get one when the new versions were released this month. It’s not that I wasn’t… read more

The End of Gamers

Things people do with videogames

Think of all the things you can do with a photograph. You can document the atrocities of war, as photojournalists sometimes do. You can record fleeting moments in time, as did documentarians like Henri Cartier-Bresson and Robert Frank. You can capture the ordinary moments of family life, as many people do at birthday parties or holidays for an album or… read more

Missing the Target

Why Facebook Ads are Stupid

From a business perspective, it was my impression that one of the great promises of Facebook and other social networking sites is that they can offer extremely selective ad targeting. Facebook users willingly provide large amounts of enormously specific information about themselves, from their age and location to their artistic interests and sexual preferences. Why, then, are Facebook ads targeted… read more