If the reader clicks the word “cow” then the cows will come.

Wired's online cow clicking game about Cow Clicker

As promised, I’m now linking the iPad and web versions of Wired‘s story on Cow Clicker. There are some interesting features of each. The iPad edition features clickable cows that moo, but the online version of the story really, uhm, sets the moood… it includes a complete Cow Clicker-themed cow clicking game with Facebook integration. So, go try that out.… read more

Releasing the Cows

In order to be happy, you have to learn the art of cow releasing.

Thanks to Glenn Essex for making me aware of this important Buddhist message about cows. Releasing the Cows (Told by Master Thich Nhat Hanh) One day the Buddha was sitting in the wood with thirty or forty monks. They had an excellent lunch and they were enjoying the company of each other. There was a farmer passing by and the… read more

Digging for Gold in a Turd

My "Fuck this Jam" Keynote

Rami Ismail and Fernando Ramallo have organized a game jam called Fuck This Jam, in which participants are invited to build a game in a genre they hate. Given our experience making games in genres we hate, Rami and Fernando invited me (Cow Clicker) and Zach Gage (Spelltower) to deliver short keynote videos for the jam. You can watch the… read more

Hard Clicking, Soft Clicking

More Cow Clicker on national Australian Television

I’d previously shown you Leo Burnett Sydney CEO Todd Sampson advertising a popupar Australian TV show called The Gruen Transfer, about advertising techniques, while wearing a Cow Clicker t-shirt. Here’s a shot of Sampson on last week’s episode, in which he proudly dons the shirt. You can watch the whole episode online for another week or so. Tune in at… read more

Cowpocalypse Now

The Cows Have Been Raptured

Yesterday evening, the countdown timer atop the Cow Clicker pages finally elapsed, and as per the prophesy, the cowpocalypse was summoned. Despite the players’ cowllective intelligence in solving the Cow ClickARG, despite their numerous supplications to the bovine gods in response to the threat of moo-msday, nevertheless the Cowpocalypse has come. All cows were raptured to their heavenly pastures. Even… read more

The Mooen Transfer

Todd Sampson in a Cow Clicker t-shirt

Watch this TV ad. Pay close attention around 0:23. Did you see the guy in the Cow Clicker t-shirt? Pretty crazy. I posted about this on Facebook and Twitter, but here’s a bit more information about how that may have come to pass. The Gruen Transfer is an Australian TV show about the operation of advertising, specifically how particular advertising… read more

Save the Pigs, Click a Cow

An Open Letter from Cow Clicker to Pig Assassins Worldwide

(Cross-posted from Cow Clicker) For almost a year now, Cow Clicker has helped thousands of people from dozens of countries engage in the affectionate practice of clicking a cow every six hours (or even more often). While the lamentable practice of cow-tipping may get more public attention, cow clicking harms neither virtual cows nor real ones. To click a cow… read more

Social games? Boeh!

Cow Clicker in Het Parool

The Dutch newspaper Het Parool ran a story last Saturday about Cow Clicker. You can read a scan of the story below (in Dutch, click for the large version), but equally interesting to me is the fact that the paper put an enormous Cow Clicker cow on the front page of their media section (also below), just like Svenska Dagbladet… read more

Shit Crayons

My talk at the 2011 Game Developers Conference "rant" panel

Last year I made a game about Facebook games, called Cow Clicker. You get a cow. You can click on it. In six hours, you can click it again. Among the many retorts to Cow Clicker‘s characterization of social games, a common one is about creativity. Players of these games, the argument goes, exercise imagination and creativity far beyond what… read more

Cow Clicktivism

Click a cow, change the world

I know what you’ve been thinking. Sure, I enjoy clicking cows, but what good is it doing? Is cow clicking just for fun, or can cow clicking make the world a better place? Molleindustria and Cow Clicker are pleased to announce Cow Clicktivism, a cooperative social game with real-world impact. Now you can turn your virtual cow into a real… read more