“Democrats say that it is racist to believe … well, they say it’s racist to do anything,” J. D. Vance proclaimed during a campaign rally this week, after bringing up the need for voter-ID requirements. “I had a Diet Mountain Dew yesterday and one today, and I’m sure they’re going to call that racist too,” he said, adding, “But—it’s good.”… read more
I drink the Pumpkin Spice Latte to commune with autumn. Not first for its taste, warmth or color, though also for those things. I order pumpkin spice to fuse my body with the leaves, the crisp air, the gentle reminders of death, and all the other trappings of fall. Twenty years ago this month, Starbucks brought this flavor to the… read more
“Oh,” I slacked my Atlantic colleagues earlier this week, beneath a screenshot of a pop-up note that Slack, the group-chat software we use, had presented to me moments earlier. “A fresh, more focused Slack,” it promised, or threatened. On my screen, the program’s interface was suddenly a Grimace-purple color. I sensed doom in this software update. Slowly, over the days… read more
The clear cola’s nostalgic relaunch harkens back to a time when the world’s problems seemed simple.
Like love or peace or tenderness, cola is not a simple thing, but a complex one. In the mid 1800s, John Pemberton invented the soft drink we know by the name by combining extracts of the African kola nut and the coca plant: Coca-Cola was born. But the taste of cola—originally a pharmaceutical tonic—had very little to do with either… read more
The Freewrite, a “smart typewriter,” wants to liberate writers from their computers.
These days, I write with my fingertips. We all do. And so, anything that changes that sensation stands out. Today, instead of chiclet keys on an Apple laptop, I am clacking at the white, mechanical keys of the Freewrite, a “smart typewriter” made by Astrohaus. It’s the latest and most extreme entry in the distraction-free writing wars. The idea: by… read more
With the Dash button and service, the tech giant wants to make your house do the shopping for you.
I press the white, round button on the Gatorade-branded Amazon Dash Button in my palm. It’s lozenge-shaped, about three inches long, faced with a black bezel sporting the sports drink’s logo. The smooth, concave button is a pleasure to push. It scallops just a little, modestly, less than you would have expected. Then a white LED flashes, and you have… read more
(with apologies to Edward Arlington Robinson)
Microsoft Windows, child of scorn, Grew lean while he assailed the seasons; He wept that he was ever born, And he had reasons. Microsoft loved the days of old When swords were bright and steeds were prancing; The vision of a warrior bold Would set him dancing. Mirosoft sighed for what was not, And dreamed, and rested from his labors;… read more
Design fiction at the most magical place on Earth
I am in Disney World’s Magic Kingdom, and I am standing in line. My family is awaiting entrance to Be Our Guest, a Beauty and the Beast-themed quick-service restaurant nestled into the recently-revamped Fantasyland. It’s late spring in central Florida, and it’s hot. A Disney “cast member” wheels out a cart with drinking water and disposable cups, and each family… read more
We cannot champion Network Neutrality without admitting that the Internet is no Utopia.
Think about regret as if it were sin. Some regrets are mild, but acute. The regret associated with choosing the wrong supermarket checkout lane, or buying an outfit that you notice goes on sale the next week—these seem woeful. They chafe, but their pains are pin pricks that soon subside. These are venial regrets. Regret is more severe when it steeps… read more
By my nine year-old
It’s been a while since my daughter has offered her opinion in writing on matters of contemporary culture. No doubt you remember her reviews of TRON: Legacy, recording artist Madeline’s album White Flag, and Werner Herzog’s Cave of Forgotten Dreams. And if you do, you may have noticed a pattern of, well, mild contempt. Thus I am happy to publish… read more