All Followers Are Fake Followers
A New York Times exposé of a “black market” for online fame diagnoses the symptom of social-media despair, but misses its cause.
In the summer of 2015, the game designer Bennett Foddy and I were sloshing down cocktails while waiting for prime dry-aged rib-eye steaks in Midtown Manhattan. We weren’t living large, exactly, but we did pause to assess our rising professional fortunes. Among them, both of us seemed to be blowing up on Twitter. “Where did all these followers come from?”… read more