CRISPR Has a Terrible Name

Why does a revolutionary gene-editing technology sound like a candy bar?

Imagine this: What if scientists had a tool that allowed them to edit genes directly, altering their underlying DNA? The science-fictional applications, like designer babies or Frankensteined organisms, would be obvious—although ethical and legal rules in science and medicine might prevent such uses. Immediate applications would be more mundane, but also more significant: understanding and treating disease, manufacturing new types… read more

Tenure, a game by Owen Gaede

The example title that opens my book Persuasive Games

In 2007—ten years ago!—I published Persuasive Games, a book about how computer software, and especially games, make arguments. In it, I advanced a theory of “procedural rhetoric,” or argumentation through process and model instead of oration, writing, image, and the other media formats typically associated with rhetoric. The book opens with an anecdote about my session with remarkable game. Remarkable in part because it offered such a… read more

‘Artificial Intelligence’ Has Become Meaningless

It’s often just a fancy name for a computer program.

In science fiction, the promise or threat of artificial intelligence is tied to humans’ relationship to conscious machines. Whether it’s Terminators or Cylons or servants like the “Star Trek” computer or the Star Wars droids, machines warrant the name AI when they become sentient—or at least self-aware enough to act with expertise, not to mention volition and surprise. What to… read more

Why Silicon Valley May Warm to Trump

The technology industry has resisted him, but a Trump presidency is compatible with its business goals.

A memorable image from Barack Obama’s 2008 presidential campaign showed the future president, reclined on a couch. His chief campaign strategist David Axelrod appears in the foreground, and “Change we can believe in” signs rest casually in the back. In then-Senator Obama’s left hand, he holds a sheet of paper. In his right, a BlackBerry. Obama was famously attached to… read more

More Evidence Cars Will Never Be Sexy Again

Apple’s rumored takeover of McLaren is a symbolic final breath in the life of automotive desire.

The automobile has become the enemy of progress. It’s an unlikely outcome, from the vantage point of the 20th century. Not that long ago, cars were still unequivocal symbols of personal power—especially in America, where basic mobility is often impossible without one. But now cars are increasingly uncool. For one part, they’re a major source of carbon emissions, and thereby… read more

The Tragedy of Pokémon Go

What it takes for good ideas to attract money.

Summer, 2001. Players install the boxed, retail software for an Electronic Arts game called Majestic. After signing up, the game sends players messages by phone, email, AIM, BlackBerry, and even fax—shards of a paranoia fiction story that plays out in real-time. The title goes on hiatus after the September 11 attacks—this was not the year for fourth-wall-breaking paranoia fiction entertainment. It… read more

Ulysses and the Lie of Technological Progress

How a broken Twitter adaption of James Joyce’s novel reveals the secret of Bloomsday

Today is Bloomsday, a folk holiday adopted to celebrate the life and work of the Irish writer James Joyce, in particular his 1922 novel Ulysses. The name derives from the book’s protagonist, Leopold Bloom, one of the Dubliners the book follows through the day of June 16, 1904. First celebrated mere years after the novel’s publication, Bloomsday festivities have been… read more

Daniel Tiger is Secretly Teaching Kids to Love Uber

The Mr. Rogers’ Neighborhood Trolley introduced a generation to public transit. Now it’s gone off the rails.

As a kid growing up in a car-centric American city, my first introduction to public transit came from Mister Rogers’ Neighborhood. Fred Rogers’ bright-red Trolley conveyed me and all my fellow television neighbors from the rug in front of the living room console television to the Neighborhood of Make-Believe. It was just a model train, but even as a very… read more

I’m Retweeting Her

What a Twitter fight between Clinton and Trump says about politics and politicking on the internet.

There’s politics, and there’s politicking. Politics relates to the process of governing and making policy. Politicking refers to the tactics needed to acquire or retain the power of politics itself. Politics is an esteemed term, while politicking is usually used in a derogatory way. And the two exist in tension. Today, Hillary Clinton posted a good tweet, responding to Donald… read more

Elegy for the Capital-I Internet

It’s silly to capitalize it, but doing so gave the global network a needed sense of awe and terror

We’ve long stopped referring to the Internet as “the information superhighway,” but there was a reason for the metaphor. Back in the 1990s, when the phrase gained popularity, it worked because a highway is fast, and online life offered access to information—and later shopping, services, and socialization—at previously unthinkable levels of speed and convenience. The irony of “information superhighway” as… read more