Google Car for Sale: Slightly Underequipped

Google will have to contend with the West's unique understanding of cuteness for its autonomous car to be accepted.

The Google Car prototype sure is cute. And as Megan Garber already explained on these pages, it’s cute because it hopes to convey familiarity and comfort while eschewing “creepiness,” that scourge of technology that arises when it seems out of place, over the line. Garber rightly connects the Google Car’s cuteness to Japanese kawaii culture. Japanese cuteness produces a sense of protection and innocence that appeals… read more

Kinect 2 brings the era of physical interfaces for active play to a definitive end

from my Difficulty Switch column in Edge Magazine

Morning television is the freight train of fitness trends. These breakfast shows introduce families to lightweight takes on current events and fashions. The first morning show aired in 1952, and its audience was primarily stay-at-home mothers. While much has changed, US morning shows such as Today and Sunrise still sell traditionalism, including the latest health trends or fitness gizmos, topics… read more

What Are Game Developers? A View From the Future

Centuries hence, a citizen reads up on a bygone industry.

I squinted at the discolored reading pad I’d borrowed from the archives. The material was as dry as the title—“Taxonomy of Extinct Terrestrial Tribes”—but these ancient practices had long fascinated me. Take “games,” for example. They were played by adults and children alike, without shame—even in public! I had once scoffed at the idea that beings of my genetic lineage… read more

“Science”

Response to the 2014 Edge Question: What Scientific Idea is ready for retirement?

“No topic is left unexplored,” reads the jacket blurb of The Science of Orgasm, a 2006 book by an endocrinologist, a neuroscientist, and a “sexologist.” A list of topics covered includes the genital-brain connection and how the brain produces orgasms. The result, promises the jacket blurb, “illuminates the hows, whats, and wherefores of orgasm.” Its virtues or faults notwithstanding, The… read more

Let’s Get Real Estate Listings

Perfectly adequate home in decent area. Architecturally coherent, after a fashion. Updated, insofar as it was once renovated, probably in the 1970s or 1990s, but in a manner that did more harm than good. Features rooms, hallways, ceilings, and other details unremarkable in a structure meant to be a residence. The home is situated on a plot of land of… read more

The McRib: Enjoy Your Symptom

How McDonald's strange, seasonal sandwich explains the rest of its menu

Each year, the McRib makes a brief visit to Earth. Its arrival elicits reactions ranging from horror to awe. And for good reason: this would-be rib sandwich is really a restructured pork patty pressed into the rough shape of a slab of ribs, its slathering of barbecue sauce acting as camouflage as much as coating. “Pork” is a generous term,… read more

The iPhones of Fall

These days, Apple is more properly thought of as a fashion label, not an electronics company.

When Apple launched the iPhone 4 in 2010, the company’s website featured large images of the device with the text “This changes everything. Again.” Change has been a constant refrain in Apple’s marketing over the years. The famous 1984 Macintosh ads framed the computer as an agent of revolution. And the “Think Different” ads of the 1990s implied that purchasing… read more

Consumption and Naturalism in Animal Crossing

Animal Crossing's Strange, Unresolved Conflict. Excerpted from Persuasive Games.

While some are learning about the peculiar pleasure of Animal Crossing thanks to the series’ latest release on Nintendo 3DS, the game has long charmed and puzzled players and critics. In recognition of this fact, in September 2013 Gamasutra re-published the excerpt below, from my 2007 book Persuasive Games. In the section presented here, I discuss Animal Crossing‘s first edition… read more

Announcing Object Lessons

An essay and book series on the hidden lives of things

Earlier this week we launched Object Lessons, an essay and book series on the hidden lives of ordinary objects, published by The Atlantic and Bloomsbury and edited by me and Chris Schaberg. We’ve been working on getting this going for months, and I’m excited to finally be able to unleash it on you. Here’s how it works: Object Lessons invites… read more

Fortunate People Say No

The circular logic of creative success

Creative People Say No is an article has been making the rounds this week, about how creativity demands focus and time and suffers when it’s interrupted by extraneous jobs and tasks requested by others. The overall message works as a pique to get you to realize that you don’t have to say ‘yes’ to everything, and that doing so may… read more